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In The Wealth of Nations, Adam Smith introduced the concept of The Invisible Hand. Buchholtz puts it this way: “…market competition leads a self-interested person to wake up in the morning, look outside at the earth and produce from its raw materials, not what he wants, but what others want. Not in the quantities he prefers, but in the quantities his neighbors prefer. Not at the price he dreams of charging, but at a price reflecting how much his neighbors value what he has done.” In other words, this self-interest drives creation of something of benefit to someone else – and to society in general!

The Invisible Hand, in a sentence, states that “The market place will not support a business that does not proffer a good or service that is more valuable than the sum of its raw materials.” In other words, if it costs you $50 to make a table but nobody will buy it for more than that, you go out of business and the resources are used by someone else. This is actually a preservation of scarce resources in a more efficient way than any central planning committee could manage!

That’s a policy that is more relevant in our times than “from each according to his means, to each according to his need.” For right now, many of us are living beyond our means and we are all in need of something. In our global economy, as our society of consumers grows and diversifies, we increasingly cede control of these resources from our local economies to the global one. So others are making resource allocation decisions for materials we may want for ourselves.

Not only that, we have a problem with the residue of the production of things. Pollution is the residue. The problem with pollution is that it does not function according to the Invisible Hand. For the person who buys the good that led to the pollution, the individual cost he pays is low compared to the value he receives. But for the person who hasn’t acquired that product, the pollution is only harmful. The cost is infinitely high. This is called the tragedy of the commons.

The true cost of producing a good, therefore, is the cost of producing it without negatively impacting ANY parties who receive no benefit. In other words, the only by-products or side effects which exist must be directly proportional to the amount of value received. One way to assure this is to force companies to produce zero pollution, with the by-product being a higher cost to the consumer.

I read somewhere that making a H2 actually causes less pollution than making a Prius. For a second I’d like to forget about whether that’s a fact or not and just suppose it is true – I’m trying to make a point. The consumer would have a choice between two vehicles which reflect the true costs of production. What about the gas you might ask. How about a gas tax which is used to fund carbon sinks around the country? Again, it’s about reflecting the true costs in the price.

Why haven’t more environmentalists adopted Smith as their champion? A law based on his work might well require a manufacturer to produce zero pollution that couldn’t be safely locked away somewhere. It would be in the same spirit as anti-trust legislation: protect the market forces and let them regulate. And it would be very simple to enforce, too. I can see a time when it would be unthinkable for a country NOT to have these laws in place.